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Jerome Stuart Nichols

Catching up with Jerome Stuart Nichols – Creator of The Butters

Jerome Stuart Nichols

The Butters: A small-batch lube that not only feels premium and luxurious, but is also made from 100% vegan and natural ingredients! YES PLEASE!!

We got a chance to chat with Jerome Stuart Nichols, the self-made entrepreneur, founder, and creator of The Butters! If you don’t know about The Butters, or Jerome, yet – you’re in the right place!

1 – How did The Butters come to be?

Like most great things, The Butters started because I needed lube that costs less than $5 per single ounce. At the time, I’m 27, in a new relationship, and making like $10/hr.

There was simply no way I could pay my bills and still get the friction assistance I needed.

So, I used my knowledge of oils and butters from my Black culture, some google-fu and a lot experimenting to come up with a recipe I love!

2 – What makes The Butters Lube different?

THE BUTTERS LUBE - ORIGINALThe Butters conducts heat and touch better than any lube you’ve ever tried to help you feel what’s going on even better! It’s slick & long-lasting like silicone but easy to clean like water. It moisturizes the skin to make it healthier, softer, more durable, and pliable. It’s 100% edible & great for every orifice as lube and every inch of skin as kink aftercare… and a massage oil and wood/leather conditioner and a million other things due to its purity.

Based on user reports The Butters even reduces incidents of UTIs and yeast infections. It’s essentially a Swiss Army knife for the bedroom with more uses than even I’ve intended. Plus, unlike every other lube, you can afford this quality!

3 – How did you come to value the importance of body-safe products?

I valued safety before I ever had the idea to create The Butters. Still, I’d usually use something with parabens or other unnecessary chemicals simply because it was the cheapest thing. When I started putting The Butters together, I figured I’d make a product with only stuff that’s beneficial to the user, not just the product. Most ingredients in mass-produced lubes – including silicone – don’t help you. Yes, they’re usually safe, but they either have zero or only a slight benefit to how people enjoy the product. Things like fragrances, emulsifiers, emollients, & preservatives aren’t needed if you make smaller batches and individually certify the sanitation & quality.

4 – What about The Butters are you especially proud of?

THE BUTTERS LUBE - ORIGINALI created The Butters. Me. From my mind, hand, and kitchen. Vibrant is carrying The Butters because I did, and continue to do, a good job producing this thing that I created which brings people pleasure in countries I’ve never visited.

I do that and make a living doing it because I took the initiative and made this happen.

It fills me with joy to see my creation doing what I believe it can.

5 – What does it mean to you to normalize the conversation around sex, pleasure, and sexual health?

I had this conversation with a friend’s mom when I was 19. I told her: I want to be able to talk about sex the way we talk about something as mundane as food. You like olive oil; I like margarine. You like a lube that’s not The Butters; I like The Butters. I’ve caught the flu, ear infections, ringworm, and chlamydia. I have like 5 friends and 3 revolving sex partners. I don’t recall how many people I’ve danced with or bonded with randomly. I also don’t really know how many people with whom I’ve had sexual congress. Why is there anything odd about saying all of that? She didn’t get it. So, I clarified: I just wanna be free to talk about the truth of how things happen. No fantasy, shame, façade, or bravado, just honesty.

6 – What drives your passion?

The Butters LubeI was bullied a lot in my youth. I was very obviously gay, fat, short until 12, experimental, loud, kinda annoying, brainy, unathletic, selfish, creative, non-violent, mouthy, and punk in the burbs. So, I made for a great target. At a certain point, I’d had enough and did the work to become a better, kinder, stronger, wittier, calmer person.

Now, I find purpose in protecting others from suffering.

My inclusive and permissive sexual health site, my low cost-high quality body products The Butters Hygienics Co, podcasts, videos, diagrams, in-person conversations, mountains of frustration & patience, journalism, blogging, all of it is in service of making mine and others’ lives better in whatever way they want. It’s important to me.

7 – What’s next/ what can we look forward to from Jerome Stuart Nichols and The Butters?

Lube, lube, lube, lube, and a bunch of other new products! I’m currently working on a series of lubes for specific needs. I just released my cocoa butter recipe lube and there are 4 more I’m testing. I’m always listening to feedback and working to offer the best possible solution for whatever it is you’ve got going on.

8 – What else do you think is important for people to know about Jerome Stuart Nichols and The Butters?

My measure of success is your satisfaction. When you’re buying from The Butters, it’s me who’s labored over every detail of what that item feels, looks, and works like. Your money isn’t going into advertising, poverty wages, wasteful spending, pollution, and perpetuation of the standards of American business. Instead, you’re helping to build a cooperative where the spoils of success are shared fairly and smartly.

In fact, it’s because of the success of The Butters that my husband and business partner is now running Fudge N Stuff. At this point, he’s only 2 weeks into selling but it’s going well. With your support, I’ll be able to groom and support even more people who can bring you even more great creations.

This little house that lube built is working on some amazing things and I don’t just mean for your bedroom.


Vibrant Staff

The Vibrant Staff writers are a group of sex-positive cis women and queer folks employed by Vibrant. Our contributors are passionate about educational advocacy, sexual autonomy and freedom, healthy relationships, and sharing their experiences with you!

Vibrant Staff

The Vibrant Staff writers are a group of sex-positive cis women and queer folks employed by Vibrant. Our contributors are passionate about educational advocacy, sexual autonomy and freedom, healthy relationships, and sharing their experiences with you!

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